BRANDISMBrandism Intellectual Property & DMCA Policy

Legal Agreement

Brandism Intellectual Property & DMCA Policy

Effective Date: October 1, 2026

This Intellectual Property & DMCA Policy (“Policy”) explains how Brandism, Inc., a Delaware corporation (“Brandism,” “we,” “us,” or “our”), handles complaints that content or a Domain Listing on Brandism.com, shop.brandism.com, or another Brandism property (collectively, the “Platform”) infringes copyright, trademark, or other intellectual-property rights.

This Policy supplements the Brandism Terms of Service and Privacy Policy. If this Policy conflicts with the Terms, the Terms control except where applicable law requires a specific copyright procedure.

IMPORTANT THINGS TO KNOW

Start in the Brandism AI agent. Open and complete the complaint there. Email is a last resort for notice, not the working file.

Copyright and trademark are different tracks. The DMCA applies to copyright claims. It does not apply to ordinary “this domain conflicts with my brand” disputes.

Shared letters are not enough. A Domain is not automatically infringing because it contains letters or words that also appear in a trademark.

The claimant must prove the claim. Identify the right, the Listing, and facts beyond overlap. Brandism does not build the claimant’s case.

Brandism is not a court. A listing action is an operational decision about what Brandism will display or sell. It is not a finding of infringement or non-infringement.

1.1What This Policy Covers

This Policy applies to claimed copyright infringement in Platform content, logos, images, text, or other copyrighted material, and to claimed trademark, service-mark, trade-name, or similar brand conflicts involving a Domain Listing, logo, brand package, or listing copy.

1.2What This Policy Does Not Decide

This Policy does not determine trademark ownership, likelihood of confusion, or damages; transfer a Domain; or replace UDRP, URS, court, or registrar proceedings. Brandism is not a law firm and does not provide legal advice.

2.1Primary Method — Brandism AI Agent

Submit and handle copyright, trademark, and other intellectual-property complaints through the Brandism AI agent at https://www.brandism.com/legal/ip. The agent opens the case, collects required proof, notifies the listing party where appropriate, receives objections, and keeps both sides in one record.

Use the agent to choose the correct track (copyright / DMCA or trademark / brand), identify the Listing or material, upload evidence, certify the filing, and respond to follow-up questions. A complaint is not complete until the required information is provided in that case file.

2.2Email Is a Last Resort

Do not start or argue a claim by email if the AI agent is available. Email does not replace the case file.

If the agent is unavailable, or you need a backup delivery address after opening a case, you may send notice to:

Copyright / DMCA: dmca@brandism.com, and the designated copyright agent identified in Section 17.2 of the Terms of Service.

Trademark / brand / general IP: legal@brandism.com.

Include the agent case number if one has been issued. Brandism will ordinarily direct the parties back to the agent to complete the file.

2.3Statutory DMCA Delivery

A legally sufficient DMCA notice sent to Brandism’s designated copyright agent remains valid under the DMCA even when the AI agent is available. Brandism will still ask the claimant to complete the AI-agent file so the listing party can review and respond in one place. An incomplete statutory notice may be treated as incomplete until cured.

3.1Responsibilities of the Claimant

The person who starts a claim is responsible for: (a) choosing the correct track; (b) identifying themselves and their authority to act; (c) identifying the exact Domain or material; (d) identifying the right claimed; (e) submitting proof rather than conclusions; and (f) keeping the case file current.

3.2Improper Use of This Process

This process may not be used to harass anyone or to target lawful, unrelated names. Knowingly false or materially misleading filings may create liability under the DMCA or other law and may be restricted as abuse.

Use this track only when specific copyrighted material on the Platform is alleged to have been copied or displayed without authorization. Do not file a trademark or domain-string dispute as a DMCA claim. Brandism may recategorize a mislabeled filing.

4.1Required DMCA Notice

A DMCA notice must include substantially: (a) a physical or electronic signature of a person authorized to act for the copyright owner; (b) identification of the copyrighted work; (c) identification and location of the allegedly infringing material sufficient for Brandism to locate it; (d) the complaining party’s contact information; (e) a good-faith statement that the use is not authorized by the owner, its agent, or law; and (f) a statement under penalty of perjury that the information is accurate and the sender is authorized to act for the owner.

4.2Removal, Counter-Notice, and Restoration

Brandism may remove or restrict material in response to a legally sufficient notice or where action is otherwise appropriate. A user who believes material was removed by mistake or misidentification may submit a DMCA counter-notification through the AI agent (or, if necessary, to the designated agent) containing the information required by the DMCA, including identification of the removed material, a perjury statement of good-faith belief in mistake or misidentification, contact information, and consent to federal-court jurisdiction and service of process.

Brandism may restore material after a legally sufficient counter-notification in accordance with the DMCA unless it receives legally sufficient notice that the claimant has filed an action to restrain the alleged infringement. Brandism may restrict accounts of repeat copyright infringers. Knowingly material misrepresentations in a notice or counter-notice may result in liability under applicable law.

Trademark and brand complaints are not DMCA claims. They concern whether a Domain Listing, logo, brand package, or listing presentation is alleged to conflict with a trademark, service mark, trade name, or similar right.

5.1What Is Not Automatically a Conflict

A complaint is not complete merely because a Domain contains letters, syllables, words, surnames, geographic terms, descriptive terms, acronyms, or other elements that also appear in a trademark. Shared wording alone does not establish that a Listing is unlawful or that Brandism must remove it. For example, a claim that a coined name infringes a famous mark solely because some of the mark’s letters appear in sequence inside the Domain is not, without more, a complete complaint.

5.2What a Trademark Complaint Must Include

A complete trademark or brand complaint identifies: (a) the claimant and authority to act; (b) the mark or right claimed, including registration or application information if available; (c) the goods, services, and territories relied on; (d) the exact Domain or Listing URL; (e) evidence of the claimed right; (f) a short explanation of the alleged conflict that goes beyond shared letters or words; and (g) the action requested.

5.3Incomplete or Abusive Complaints

Brandism may decline a complaint that omits the right claimed or the Listing, attaches only a search screenshot, or relies solely on letter or word overlap. Brandism may restrict repeated, knowingly false, misleading, or abusive filings, including filings made primarily to interfere with lawful unrelated names.

6.1Brandism’s Role and the AI Agent

Brandism reviews complaints to decide what the Platform will display or sell and whether a pending Transaction should be paused. The AI agent may check completeness, place the matter on the correct track, prompt for missing proof, notify the listing party, collect objections, and summarize the file. Automated tools do not issue a legal opinion and do not determine validity, confusion, ownership, or infringement. Brandism may use human review before a lasting listing action.

6.2Notice and Objections

When a complaint is complete enough to proceed, Brandism will notify the listing party through the AI-agent case and, where available, by email notification. The listing party may object in that same case with facts and documents. Unless a shorter period is required by the DMCA, an objection should be submitted within ten (10) business days after notice, or any longer period stated in the case. Failure to object may result in a listing decision on the claimant’s file alone.

6.3Possible Actions

Without making a legal finding, Brandism may request more information; leave the Listing unchanged; add a trademark-sensitive notice; require a listing-copy change; pause checkout; restrict or remove a Listing; decline or cancel an uncompleted Transaction; or refer the parties to a registrar, court, UDRP provider, or other forum.

6.4No Finding or Endorsement

Leaving a Listing up is not a finding of non-infringement. Restricting or removing a Listing is not a finding of infringement. Neither action is permission from a rights holder or a transfer of trademark rights.

7.1Listing Is Not the Same as Use

A Domain Listing offers registration rights for sale. The analysis applicable to a name listed for sale may differ from later use of that name on a website, in advertising, or in commerce by a Buyer.

7.2After Transfer

After a Domain is transferred to a Buyer, Brandism generally no longer controls the registration or the Buyer’s use. Complaints about post-transfer use should be directed to the Buyer, the registrar, a UDRP or URS provider where applicable, or a court. Brandism has no continuing duty to monitor Buyer use after transfer.

7.3Trademark-Sensitive Notices

Brandism may place an informational notice on a Listing where a Domain appears to contain or resemble a third-party term. That notice is for transparency only. It is not legal advice, clearance, a finding of infringement, or a representation that a disclaimer makes every use lawful.

8.1Privacy

Personal information submitted in a complaint is handled under the Brandism Privacy Policy. Brandism may share information reasonably necessary to administer the case with the other party, registrars, service providers, counsel, or authorities where appropriate or required by law.

8.2Changes to This Policy

Brandism may update this Policy from time to time. The version in effect is the one posted on the Platform, and archived versions may be posted at https://www.brandism.com/legal/archive.

8.3Contact Information

Primary method: Brandism AI agent at https://www.brandism.com/legal/ip

Copyright / DMCA (last resort): dmca@brandism.com, and the designated agent identified in Section 17.2 of the Terms of Service

Trademark / brand (last resort): legal@brandism.com

Related agreements: Terms of Service at https://www.brandism.com/terms and Privacy Policy at https://www.brandism.com/privacy

CORE IP COMPLAINT PRINCIPLE

Open the claim in the Brandism AI agent. Email is backup notice only.

Brandism does not automatically remove a Listing because a third party recognizes overlapping letters or words. The claimant must identify the right and provide enough information to evaluate the concern. Brandism’s decision is about what this marketplace will display or transact. It is not a ruling that a Domain infringes—or does not infringe—third-party rights.